The MAXUS brand
The MAXUS brand, which specialises in electric vehicles, belongs to the Shanghai Automotive Industry Corporation (SAIC), one of China's largest automotive groups with almost 100,000 employees worldwide. The company produces around seven million cars and commercial vehicles a year for the domestic market and for export. In addition to sales and production, SAIC is also responsible for research and development as well as design. MAXUS (formerly LDV) has also been one of the Group's various brands since 2010. SAIC has invested the equivalent of more than two billion euros in the company, which specialises in commercial vehicles, to improve safety, innovations and drive technology and to expand the model range. The name ‘MAXUS’ is made up of the two syllables ‘MAX’ and ‘US’: The former refers to spaciousness and unlimited possibilities, the latter to accessibility for as many users as possible (‘us’).
The importer
Maxomotive Deutschland GmbH has been the importer of MAXUS vehicles for the German market since 2020. Maxomotive Deutschland GmbH is based in Cologne and manages its dealer network from there. Maxomotive Deutschland GmbH is part of Astara Western Europe, a wholly owned subsidiary of the international mobility group Astara. Astara Western Europe also handles the import of MAXUS vehicles in Belgium and Luxembourg.
